Responsible for generating original ideas and instrumental in creating unique user experiences for Fortune 1000 companies.

Currently working at U.S. Bank as a Senior UX Visual Designer. Previously he was at Becton, Dickinson & Company as a Digital Art Director, BASF as a Digital Media Specialist/Art Director, Toys R Us as a Creative Manager/Art Director for the Babies”R”US brand, Senior Visual Designer at Prudential, Art Director/Visual Designer at The Barbarian Group, Cheil USA, SBI.RazorFish and The Sloan Group part of the DRAFT Fcb unit in New York.

Sr. UX Visual Designer – Associate Vice President

U.S. Bank
Aug 2021 – Present
New York City Metropolitan Area

Creating accessible interaction experiences that include modules, screen layouts, pattern libraries, style guides, images, icons and other visual elements for approved funded projects. Applies and updates existing brand (visual and interaction) standards to accommodate new products and campaigns. Presents and communicates design and design goals to teammates and partners. Validates code is built as designed during projects (according to brand standards style guides and pattern libraries) Reviews artifacts and deliverables from peer designers to ensure they accurately represent the U.S. Bank brand. Collaboratively partner with UX peers (visual designers, content writers, accessibility consultants, researchers, prototypers, and strategists) to create world class customer experiences.Creating accessible interaction experiences that include modules, screen layouts, style guide, pattern libraries, style guides, pattern libraries, images, icons and other visual elements for approved funded projects. Applies and updates existing brand (visual and interaction) standards to accommodate new products and campaigns. Presents and communicates design and design goals to teammates and partners. Validates code is built as designed during projects (according to brand standards style guides and pattern libraries) Reviews artifacts and deliverables from peer designers to ensure they accurately represent the U.S. Bank brand. Collaboratively partner with UX peers (visual designers, content writers, accessibility consultants, researchers, prototypers, and strategists) to create world class customer experiences.

Digital Art Director

BD
Mar 2019 – Sep 2021
Franklin Lakes, New Jersey

Becton, Dickinson & Company, Digital Art Director in the Creative Services department. With a strong understanding of digital marketing, highly conceptual and hands on. Art directing multiple projects at a time, ensuring they are on brand and meet the creative brief objectives. Leading designers and copywriters in inspirational brainstorm sessions and developed creative concepts that worked across multiple channels. Working on multiple digital experiences that include landing pages, emails and social media. Creating presentations and project plans, meeting with clients during pitches and ensuring it roles up to the master brand strategy.

Digital Media Specialist/Art Director

BASF
Jun 2017 – Feb 201
Florham Park, New Jersey

Digital Media Specialist/Art Director assisted with preparing and publishing digital content for internal and external audiences in North America, using web, digital signage and video channels. Full understanding of producing online media content for a large organizations. Self-driven, organized, trustworthy and able to work with all levels of the organization. The ability to design and structure content so it can be communicated effectively throughout the organization using various digital channels.

Skills: Technically proficient with web content management systems (WCMS) and various in-house custom systems. Strong sense of graphic design for online media, communications and marketing. Strong interpersonal and communication skills. Worked with all levels of the organization, was able to advise internal partners and act as a consultant with needed.

Creative Manager/Digital Art Director

Toys R Us
May 2013 – Jan 2017
Wayne, New Jersey

Brands: Babies”R”Us, FAO, Toys”R”Us
• Hands-on Creative Management
• Concept Development and Visual Design
• Photography Art Direction
• Digital and Print Production
Managed a team of staff designers, freelancers, and third party vendors in all creative implementations of digital and print projects including: websites, emails, banner ads, all social, postcards, signage, catalogs and all print collateral. Collaborated with cross-functional teams (Marketing, Merchandising, Copy, Illustration and Project Management) to ensure compelling solutions and seamless execution. Redesigned BabiesRUs.com & ToysRUs.com and the Registry of the Future project.

Senior Digital Visual Designer/Interactive Specialist

Prudential Financial
Mar 2011 – Apr 2013
Newark, NJ

Brands: Prudential.com, Prudential Investment Management (PIM), Prudential Annuities, Prudential Life Insurance, Quantitative Management Associates and Prudential Group Long Term Care
• Visual Design and Concept Development
• Visual executions on multiple platforms

Digital Art Director/Visual Designer

The Barbarian Group, LLC
Mar 2010 – Mar 2011
Greater New York City Area

Brands: Bloomberg, CNN, GE, Kashi, Lenovo, Samsung, Sears, SKYY Vodka
• Creative Concept Development
• Visual Design and Execution on various campaigns
• Thought Leadership on various accounts and new business efforts
• FOCUS: Full Digital Campaigns, Creative Management, Concept Development, Visual Design, Integration of Online and Offline Campaigns, Online Marketing, Emerging & Social Media.
(Cheil Worldwide – Affiliate)

Digital Art Director/Visual Designer

Cheil Worldwide Inc.
Jun 2003 – Mar 2010
Ridgefield Park, NJ

Brands: Samsung Consumer Electronics, Samsung Mobile, Samsung IT Division
• Creative Concept Development
• Visual Design and Execution
• Flash and HTML Development
• Marketing Strategy and Budget Development
• Worked with cross-disciplinary teams to find appropriate communications platforms
• Procured vendors and built partnerships
• Managed Resources
• FOCUS: Full Digital Campaigns, Creative Management, Concept Development, Visual Design, Integration of Online and Offline Campaigns, Online Marketing, Emerging and Social Media

Digital Art Director/Visual Designer

SBI.Razorfish
Oct 2002 – Jun 2003
Greater New York City Area

Brands: A&E, DeBeers, Human Rights Watch, Japan Tobacco International, Kraft Foods, MARS Corporation, MasterCard, Maybelline, SONY Consumer Electronics
• Creative Direction
• Concept Development and Visual Design
• Digital Production
• Supervision of Designers and Production
• Marketing Strategy and Budget Development
• Client Management
(Formally Lante Corporation, Luminant Worldwide and Interactive8)

Digital Art Director/Visual Designer

Lante/Luminant Worldwide/Interactive8
Mar 1999 – Oct 2002
Greater New York City Area

Brands: A&E, DeBeers, Human Rights Watch, Japan Tobacco International, Kraft Foods, MARS Corporation, MasterCard, Maybelline, SONY Consumer Electronics
• Creative Direction
• Concept Development and Visual Design
• Digital Production
• Supervision of Designers and Production
• Marketing Strategy and Budget Development
• Client Management
(Formally Luminant Worldwide and Interactive8)

Art Director/Visual Designer

The Sloan Group/Draft Fcb
Jul 1993 – Mar 1999
Greater New York City Area

Brands: A&E, AOL, Bacardi Rum, Blockbuster, BMG, Cartoon Network, CNN Interactive, DC Comics, Diet Coke, Disney, Elton John, Gillette, Gymboree, HBO, IMAX, Kraft, MasterCard, Marvel, MCI, Molson Canadian, NHL, Nickelodeon, PolyGram, Time Warner RoadRunner, Ryan Partnership, Scholastic, Snapple, Snickers, TCI, Turner Home Entertainment, WorldSpace, Universal Studios, WNBC, Pepsi WoodStock ’94
• Art Direction and Visual Design
• Print & Digital Production
• Video Design & Production
• Budget Development
• Client Management