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In-video overlay ads on YouTube clips are surging in popularity.

May 16th, 2008 · No Comments

YouTube In-Video Overlay Ads

YouTube buzz targeting works on an algorithm that looks at a number of viewer activities, including how many times a video is chosen as a favorite, how favorably it’s rated, and how quickly it picks up views, to determine which clips are about to “go viral.”

Advertisers can capitalize on the momentum by choosing to run overlay ads on these videos, with the possibility of combining buzz targeting with other options like time of day, gender and category targeting. As with all YouTube products, the ads only run on partner videos–or content from professional, semi-professional and even amateur producers that fit the targeting criteria, and have their express consent.

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    If two minds are better than one, how about a crowd?

    April 21st, 2008 · No Comments

    Cambrian House Visual
    What is Crowdsourcing?
    Crowdsourcing was coined by Jeff Howe of Wired Magazine in 2006 to describe a business model in which a company or institution takes a job traditionally performed by an employee and outsources it to an undefined, generally large group of people in the form of an open call over the internet.

    Cambrian House
    What is Cambrian House?
    How would you unleash the ideas, talent and entrepreneurial spirit of 6 billion people?
    Bring them together under one roof. Cambrian House is home to the world’s first crowdsourcing community: a diverse collective of creative, tech-savvy and entrepreneurial minds.

    Cambrian House is Community Owned. We’re the first Web 2.0 company where members are owners. Members earn Glory Points for participating by posting in our forums, submitting or commenting on ideas and businesses, and other worthy feats.

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