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Snowden-Pencer Campaign

Category
BD, Digital, Print
About This Project

Objective 

Snowden-Pencer™ Ergonomic Laparoscopic Instruments

 

As a surgeon, you spend thousands of hours executing precision work with your hands. They are your most important asset—but long surgeries and detailed procedures may take their toll. You may have tried different instruments, but often ergonomics are on the bottom of the list of their benefits. That’s why the Snowden-Pencer™ Ergonomic Ring Handle is designed to distribute pressure more evenly, which may help reduce the potential for intraoperative hand fatigue and temporary digital nerve compression.

 

URL

https://go.bd.com/snowden-pencer-ergonomic-modular-laparoscopic-instruments.html

 

Creative execution/tactics

  • Landing Page
  • Emails/Audience Type (Confirmed/UnConfirmed Users)
  • Downloadable Gated Content/PDF

 

Personal Role:

  • Art Direction
  • Visual Design/UX
  • Infographics
  • Digital Production

 

Team:

  • Art Director/Visual Designer
  • Copywriter
  • Developer/Ingeniux/Digital Team
  • Project Manager/Account
  • Client “BDI-BD Interventional Surgery”

 

Platform:

  • Marketo
  • Existing and New Module Development