2011
Sears iAd: Be The Santa
First ever iAd for Sears. The iAd around Sears’s “Be The Santa” messaging, based on a series of digital tools to meet a busy Santa’s needs. The iAd enables you to personalize your experience by selecting a video-animated guide and play games to uncover coupons and special offers.
Agency: the barbarian group
Deliverables: iAD, Rich Media Units
Role: Visual Design