The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish.




Digital, Sears
About This Project

Sears iAd: Be The Santa
First ever iAd for Sears. The iAd around Sears’s “Be The Santa” messaging, based on a series of digital tools to meet a busy Santa’s needs. The iAd enables you to personalize your experience by selecting a video-animated guide and play games to uncover coupons and special offers.


Agency: the barbarian group

Deliverables: iAD, Rich Media Units

Role: Visual Design