The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish.

Samsung – Z5 MP3 Player



Digital, Photography, Samsung
About This Project

The MP3 Player had 4 key features (Subscription Choices, Interface, Battery Life, Bigger Screen) that were superior. Developed 4 unique 3D animation videos to showcase the features.


Agency: Cheil USA


Creative execution/tactics

  • Website Landing Page
  • Rich Media Units
  • Content Drivers


Personal Role:

  • Art Direction/Visual Design
  • Flash Production
  • HTML Production
  • Video Direction & Production,
  • Animation & Photography Direction



  • Creative Director
  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account
  • Animation Studio