The MP3 Player had 4 key features (Subscription Choices, Interface, Battery Life, Bigger Screen) that were superior. Developed 4 unique 3D animation videos to showcase the features.
Agency: Cheil USA
Creative execution/tactics
- Website Landing Page
- Rich Media Units
- Samsung.com Content Drivers
Personal Role:
- Art Direction/Visual Design
- Flash Production
- HTML Production
- Video Direction & Production,
- Animation & Photography Direction
Team:
- Creative Director
- Art Director/Visual Designer
- Copywriter
- Project Manager/Account
- Animation Studio
