Samsung – Various Print Campaigns

Various campaigns that established the brand’s leadership within the consumer electronic industry. Connected product features with something bigger. Maked it feel like something important was happening. Be bold. Kept it simple.

Campaign: “A whole new species of television”
Campaign: “imagine”

Agency: Cheil USA

Deliverables: Ads, POP, Posters

Role: Conceptual Development, Art Direction, Visual Design,Photography Direction, Print Production