A campaign was developed for the Samsung “UpStage” Mobile phone. Participates were able to enter an original lip-sync video to the contest and vote via YouTube for their favorites.
Agency: Cheil USA
Creative execution/tactics
- Website Landing Page
- Rich Media Units
- Samsung.com Content Drivers
- YouTube Channel
Personal Role:
- Art Direction/Visual Design
- Flash Production
- HTML Production
- Video Direction & Production
- Photography Direction
Team:
- Creative Director
- Art Director/Visual Designer
- Copywriter
- Project Manager/Account
