The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish.

Samsung – Upstage

Date

2007

Category
Digital, Photography, Samsung, Video
About This Project

A campaign was developed for the Samsung “UpStage” Mobile phone. Participates were able to enter an original lip-sync video to the contest and vote via YouTube for their favorites.

Agency: Cheil USA

 

Creative execution/tactics

  • Website Landing Page
  • Rich Media Units
  • Samsung.com Content Drivers
  • YouTube Channel

 

Personal Role:

  • Art Direction/Visual Design
  • Flash Production
  • HTML Production
  • Video Direction & Production
  • Photography Direction

 

Team:

  • Creative Director
  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account