The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish.

Samsung – Helix & Nexus



Digital, Photography, Samsung
About This Project

Launch of a new Samsung Satellite Music Players called the “Helix and Nexus”. With endless amount of music the campaign played off on the volume aspect and tested users “Music IQ”.


Agency: Cheil USA


Creative execution/tactics

  • Website Landing Page
  • Rich Media Units
  • Content Drivers


Personal Role:

  • Art Direction/Visual Design
  • Flash Production
  • HTML Production
  • Photography Direction



  • Creative Director
  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account