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Samsung – Behold



Digital, Photography, Samsung
About This Project

The campaign was developed for the launch of a new innovative Samsung mobile phone called the Behold. Rich Media Widget – showcasing features and uploading real time content within a rich media ad unit.


Agency: Cheil USA


Creative execution/tactics

  • Rich Media Units (PointRoll)
  • Content Drivers


Personal Role:

  • Art Direction/Visual Design
  • Flash Production,¬†HTML Production
  • Video Direction & Production
  • Photography Direction



  • Creative Director
  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account