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Samsung – Behold

Date

2008

Category
Digital, Photography, Samsung
About This Project

The campaign was developed for the launch of a new innovative Samsung mobile phone called the Behold. Rich Media Widget – showcasing features and uploading real time content within a rich media ad unit.

 

Agency: Cheil USA

 

Creative execution/tactics

  • Rich Media Units (PointRoll)
  • Samsung.com Content Drivers

 

Personal Role:

  • Art Direction/Visual Design
  • Flash Production, HTML Production
  • Video Direction & Production
  • Photography Direction

 

Team:

  • Creative Director
  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account