The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish.




Pepsi, Print
About This Project

Pepsi’s Sponsorship of Woodstock 2
Woodstock ’94 was a music festival organized to commemorate the 25th anniversary of the original Woodstock festival of 1969. It was promoted as “2 More Days of Peace and Music.” The crowd at Woodstock ’94 was estimated at 350,000.

Offical Woodstock Promotional Guides, Brochures, Posters, Clothing, Advertising, Outdoor Signage


Agency: The Sloan Group

Deliverables: Brochure, Posters, T-Shirt Designs, Event Collateral

Role: Art Direction, Visual Design, Photography Direction, Print Production