Pepsi’s Sponsorship of Woodstock 2
Woodstock ’94 was a music festival organized to commemorate the 25th anniversary of the original Woodstock festival of 1969. It was promoted as “2 More Days of Peace and Music.” The crowd at Woodstock ’94 was estimated at 350,000.
Offical Woodstock Promotional Guides, Brochures, Posters, Clothing, Advertising, Outdoor Signage
Agency: The Sloan Group
Deliverables: Brochure, Posters, T-Shirt Designs, Event Collateral
Role: Art Direction, Visual Design, Photography Direction, Print Production