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BDPI Cross Reference App


August 01, 2020

BD, Digital
About This Project

Developed a web-based cross-reference tool for use by the BD sales force to facilitate efficient “request for proposal” (RFPs) development by providing competitor production information, product codes and pricing in an easy to use app.


Creative execution/tactics

  • APP
  • Various screens
    • Home Screen
    • Cross by Code
    • Cross by Product Group
    • Reverse Cross by Code
    • Cross by Size


Personal Role:

  • Art Direction
  • Visual Design/UX



  • Art Director/Visual Designer
  • Copywriter
  • Developer
  • Project Manager/Account



  • Web & iOS