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BD – System Integration Campaign



BD, Digital
About This Project



• We partnered with BD Medical–Pharmaceutical Systems in their inaugural global digital campaign mapped to the “NextGen” customer journey.

• By effectively engaging customers in the niche biosimilars development market at biotech companies and startups, and communicating our expertise and value around system integration for drug delivery systems, BD Medical–Pharmaceutical Systems hoped to grow new business and gain data to build more complete customer profiles, so that they could better customize future campaign efforts.



• The ongoing campaign launched in Q2 of FY2019. To date, the campaign has generated:

– Nearly 21M impressions

– 66K+ landing page visits

– 40+ leads captured

– Content engagement data

• This has enabled us to identify key active global markets.



• If executed by an outside agency, the campaign would have cost approximately $110K; However, our in-house team partnered on strategy, developed all assets across several platforms and helped deploy the completely brand compliant campaign for about $70K—a 37% saving for the business.


Campaign: 16 Week Agile Campaign, adjusting to weekly analytics


Creative execution/tactics

  • Website
  • Display Banner
  • Social Media
  • Emails


Personal Role:

  • Art Direction
  • Visual Design
  • Photography Direction
  • Digital Production



  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account