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BD – Intevia

Date

2019

Category
BD, Print
About This Project

Becton, Dickinson and Company is an American medical technology company that manufactures and sells medical devices, instrument systems, and reagents. BD also provides consulting and analytics services in certain geographies.

 

Location: Becton, Dickinson and Company, 1 Becton Drive, Franklin Lakes, NJ

 

Campaign: BD Intevia two-step disposable auto injector, a reliable, integrated system that helps push the boundaries of viscosity.

 

Overview: Understanding that for some patients self-injecting medication can be intimidating—enough that they may forego treatment altogether. That’s why we designed the BD Intevia1 mL handheld autoinjector, a two-step disposable autoinjector, to encourage patients with chronic disease who self-inject to have more confidence, comfort and compliance with every 1 mL treatment.

 

Deliverables: Print Ads

 

Role: Art Direction, Visual Design, Production