Becton, Dickinson and Company is an American medical technology company that manufactures and sells medical devices, instrument systems, and reagents. BD also provides consulting and analytics services in certain geographies.
Location: Becton, Dickinson and Company, 1 Becton Drive, Franklin Lakes, NJ
Campaign: BD Intevia two-step disposable auto injector, a reliable, integrated system that helps push the boundaries of viscosity.
Overview: Understanding that for some patients self-injecting medication can be intimidating—enough that they may forego treatment altogether. That’s why we designed the BD Intevia™ 1 mL handheld autoinjector, a two-step disposable autoinjector, to encourage patients with chronic disease who self-inject to have more confidence, comfort and compliance with every 1 mL treatment.
Deliverables: Print Ads
Role: Art Direction, Visual Design, Production