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BD – Conversion Campaign



BD, Digital
About This Project


Overview: With the state-of-the-art glass refillable syringe solution for chronic drug delivery. At BD, we’re dedicated to helping solve your needs in the evolving world of biologic drug development. Leveraging our expertise to deliver advanced solutions, we designed the BD Neopak™ Glass Prefillable Syringe platform to support a faster, smarter chronic drug development and lifecycle.


Campaign: 16 Week Agile Campaign, adjusting to weekly analytics


Creative execution/tactics

  • Website
  • Display Banner
  • Social
  • Emails


Personal Role:

  • Art Direction
  • Visual Design
  • Photography Direction
  • Digital Production



  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account



  • Marketo
  • Existing and New Module Development