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BD – Conversion Campaign

Date

2019

Category
BD, Digital
About This Project

 

Overview: With the state-of-the-art glass refillable syringe solution for chronic drug delivery. At BD, we’re dedicated to helping solve your needs in the evolving world of biologic drug development. Leveraging our expertise to deliver advanced solutions, we designed the BD Neopak™ Glass Prefillable Syringe platform to support a faster, smarter chronic drug development and lifecycle.

 

Campaign: 16 Week Agile Campaign, adjusting to weekly analytics

 

Creative execution/tactics

  • Website
  • Display Banner
  • Social
  • Emails

 

Personal Role:

  • Art Direction
  • Visual Design
  • Photography Direction
  • Digital Production

 

Team:

  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account

 

Platform:

  • Marketo
  • Existing and New Module Development