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BD – Conversion Campaign



BD, Digital
About This Project

Becton, Dickinson and Company is an American medical technology company that manufactures and sells medical devices, instrument systems, and reagents. BD also provides consulting and analytics services in certain geographies.


Location: Becton, Dickinson and Company, 1 Becton Drive, Franklin Lakes, NJ


Overview: With the state-of-the-art glass refillable syringe solution for chronic drug delivery. At BD, we’re dedicated to helping solve your needs in the evolving world of biologic drug development. Leveraging our expertise to deliver advanced solutions, we designed the BD Neopak™ Glass Prefillable Syringe platform to support a faster, smarter chronic drug development and lifecycle.


Campaign: 16 Week Agile Campaign, adjusting to weekly analytics


Deliverables: Digital Experience – Website, Display Banner, Social and Emails


Role: Art Direction, Visual Design, Photography Direction, Production


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