The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish.

BD – The Difference of Breakthrough Moments

BD, Digital, Print
About This Project

Becton, Dickinson and Company is an American medical technology company that manufactures and sells medical devices, instrument systems, and reagents. BD also provides consulting and analytics services in certain geographies.


Location: Becton, Dickinson and Company, 1 Becton Drive, Franklin Lakes, NJ


Campaign: The Difference of Breakthrough Moments


Overview:  Complete solutions for groundbreaking discoveries from a trusted partner. Your next breakthrough could be closer than you imagine, especially with the right resources to help you advance your research. At BD, we are dedicated to helping you get the data you need, when, where and how you need it. Our integrated solutions in instrumentation, software and reagents are optimized to work together to bring you closer to your next breakthrough moment. And you can depend on us for world-class training, service and support to help you get the most from the results your research depends on. Discover a range of optimized solutions that open endless possibilities for your future research.

Showcasing multiple products that range from the BD® AbSeq and BD Rhapsody™, BD® AbSeq and BD Rhapsody™, BD FACSCelesta™ and BD Flowlo™.

Deliverables: Print Ads, Digital Display Ads


Role: Art Direction, Visual Design, Photography Direction, Production