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BD – AbSeq and Rhapsody

BD, Print
About This Project

Becton, Dickinson and Company is an American medical technology company that manufactures and sells medical devices, instrument systems, and reagents. BD also provides consulting and analytics services in certain geographies.


Location: Becton, Dickinson and Company, 1 Becton Drive, Franklin Lakes, NJ


Campaign: The BD® AbSeq and BD Rhapsody™ single-cell analysis system. Propelling scientists to deeper understanding with a complete workflow solution.


Overview: The BD® AbSeq and BD Rhapsody™ single-cell analysis system bring the future of immunology and oncology research to your fingertips. Together with the robust SeqGeq™ analysis software, you can harness the power of single cell multiomics by simultaneously analyzing protein biomarkers and RNA. Offering customizable assays and incredible efficiency from profiling thousands of single cells in a workflow, our system reduces experimentation time and sequencing costs. Discover groundbreaking technology to help you push past the limits of single cell analysis. Discover the new BD.


Deliverables: Print Ads


Role: Art Direction, Visual Design, Photography Direction, Production