Campaign theme: You mean the world. Thank you.
BD has many defining characteristics, among which being human is paramount. Our brand is ingrained with the fundamentals to promote well-being, hope and greater good for all.
The purpose of the COVID-19 thank you campaign is to express deep gratitude to the U.S. healthcare community and our BD family for their tireless efforts in the fight against COVID-19.
Leverage the You Mean the World thank you campaign theme to recognize BD associates who are going above and beyond in a combined effort as one BD to support the healthcare community fighting COVID-19. This appreciation and recognition campaign is personal in nature, thanking associates in BD divisions across the U.S.