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BD Associates Appreciation + Recognition

Category
BD
About This Project

Campaign theme: You mean the world. Thank you.

BD has many defining characteristics, among which being human is paramount. Our brand is ingrained with the fundamentals to promote well-being, hope and greater good for all.

The purpose of the COVID-19 thank you campaign is to express deep gratitude to the U.S. healthcare community and our BD family for their tireless efforts in the fight against COVID-19.

 

Objective

Leverage the You Mean the World thank you campaign theme to recognize BD associates who are going above and beyond in a combined effort as one BD to support the healthcare community fighting COVID-19. This appreciation and recognition campaign is personal in nature, thanking associates in BD divisions across the U.S.

  • Message: Appreciation + recognition
  • Target audience: BD associates
  • Tone: Authentic, motivating and genuine
  • Voice: Appreciative and personal

Creative execution/tactics

 

 

External*

  • Print ads*
  • Social media*

Internal

  • In-facility poster
  • In-facility digital display
  • Email

Internal (continued)

  • Selfie cards
  • Video intro/outro