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BD Associates Appreciation + Recognition

BD, Digital, Print
About This Project

Campaign theme: You mean the world. Thank you.

BD has many defining characteristics, among which being human is paramount. Our brand is ingrained with the fundamentals to promote well-being, hope and greater good for all.

The purpose of the COVID-19 thank you campaign is to express deep gratitude to the U.S. healthcare community and our BD family for their tireless efforts in the fight against COVID-19.



Leverage the You Mean the World thank you campaign theme to recognize BD associates who are going above and beyond in a combined effort as one BD to support the healthcare community fighting COVID-19. This appreciation and recognition campaign is personal in nature, thanking associates in BD divisions across the U.S.

  • Message: Appreciation + recognition
  • Target audience: BD associates
  • Tone: Authentic, motivating and genuine
  • Voice: Appreciative and personal


Creative execution/tactics


  • Print ads
  • Social media


  • In-facility poster
  • In-facility digital display
  • Email
  • Selfie cards
  • Video intro/outro


Personal Role:

  • Art Direction
  • Visual Design
  • Infographics
  • Digital/Print Production
  • Video Production



  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account