The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish. | BASF – North America Public Website
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BASF – North America Public Website


2017 - 2019

BASF, Digital
About This Project

BASF is the world’s leading chemical company: The Chemical Company. With more than 112,000 employees, six Verbund sites and 376 additional production sites worldwide they serve customers and partners in almost all countries of the world.


Location: Corporate Communications, BASF Corporation, 100 Park Avenue, Florham Park, NJ


Overview: The BASF North America public site was redesigned at the end of 2018 using the Adobe CQ custom WCMS system. The website 300+ pages focuses on BASF’s North America business with sections allocated to Who we are, Products, Investors, Careers, Media.


Deliverables: Page Layout, UX, Adobe CQ Training


Role: Visual Design, Art Direction, Photography Direction, Production, Daily Maintenance