2017 - 2019
BASF is the world’s leading chemical company: The Chemical Company. With more than 112,000 employees, six Verbund sites and 376 additional production sites worldwide they serve customers and partners in almost all countries of the world.
Location: Corporate Communications, BASF Corporation, 100 Park Avenue, Florham Park, NJ
Overview: The BASF North America public site was redesigned at the end of 2018 using the Adobe CQ custom WCMS system. The website 300+ pages focuses on BASF’s North America business with sections allocated to Who we are, Products, Investors, Careers, Media.
Deliverables: Page Layout, UX, Adobe CQ Training
Role: Visual Design, Art Direction, Photography Direction, Production, Daily Maintenance