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BASF – North America Intranets


2017 - 2019

BASF, Digital, Wireframes
About This Project

BASF is the world’s leading chemical company: The Chemical Company. With more than 112,000 employees, six Verbund sites and 376 additional production sites worldwide we serve customers and partners in almost all countries of the world.


Overview: Various North America business units require new internal websites to communicate to their employees. These sites are developed with wireframes, visual mockups and then development using BASF’s in-house custom WCMS system (Contino). Ongoing maintenance of publishing digital content, the ability to design and structure content so it can be communicated effectively throughout the organization to these individual internal websites.


Deliverables: WCMS, in-house custom system (Contino)


Role: It required a self-driven, organized, trustworthy individual able to work with all levels of the organization. Strong interpersonal and communication skills. Worked with all levels of the organization, was able to advise internal partners and act as a consultant when needed.


Skills: Visual Design, Art Direction, Layout, Wireframe, Design, Production and Technically proficient with web content management systems (WCMS). Strong sense of graphic design for online media, communications and marketing.