The latest conceptual solutions from Toy"R"Us, Prudential Financial, The Barbarian Group, Cheil USA and SBI. RazorFish.

Babies”R”Us – Registry Benefits



Digital, Photography, ToysRUs & BabiesRUs
About This Project

Redesigned Registry Benefits experience showcasing 10 great reasons with expert advice and personal attention that will help prepare for baby’s arrival every step of the way.


Agency: Toys”R”Us/Babies”R”Us In-House Studio

Deliverables: Landing Page (Desktop & Mobile)

Role: Creative Management, Art Direction, Visual Design, Photography Direction