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BD Healthcare Community Appreciation + Support

Date

May 15, 2020

Category
BD, Digital, Print
About This Project

Campaign theme

You mean the world. Thank you.

 

Objective

The purpose of the COVID-19 thank you campaign was to express deep gratitude to the U.S. healthcare community and our BD family for their tireless efforts in the fight against COVID-19.

Leverage the You Mean the World theme and appreciation messaging from Phase 1, adding in a layer of support. The language is direct, underlining our efforts to help healthcare workers get the materials and resources they need to perform optimally in the fight against COVID-19.

  • Message: Appreciation + support
  • Target audience: U.S. healthcare community
  • Tone: Personal and human
  • Voice: Appreciative and supportive

 

Creative execution/tactics

  • Print
  • Social media
  • Email
  • Digital ads

 

Personal Role:

  • Art Direction
  • Visual Design
  • Digital/Print Development

 

Team:

  • Art Director/Visual Designer
  • Copywriter
  • Project Manager/Account